INDUSTRY:
Food & Beverage
CLIENT:
Concept Project
YEAR:
2025
EXPERIENCE:
Branding & Packaging Design
POPPA
about.
POPPA is a self-initiated packaging concept for a contemporary sparkling soda brand.
The project explores bold typography, high-contrast colour systems, and flavour-led differentiation across a scalable can format.
Designed with shelf impact and real-world application in mind, the system balances playful branding with clear information hierarchy across front and back labels.
challenge.
The key challenge was creating a colour and typographic system that maintained strong shelf impact while remaining consistent across multiple flavour variants.
Each can needed to balance bold contrast with legibility on a curved surface.
Careful consideration was given to colour pairing, hierarchy, and spacing to prevent visual blending between variants while preserving a cohesive brand system.
result.
The final packaging system translates effectively across digital and lifestyle mockups, demonstrating strong shelf presence and brand clarity.
Distinct colour contrasts and confident typography allow each flavour to stand out while maintaining a unified visual identity.
The system proves adaptable across marketing visuals and real-world contexts, positioning POPPA as a playful yet contemporary sparkling soda brand.
